With the success of sci-fi films and movies and tv shows based on comic books, geekdom is no longer relegated to the proverbial basement but is front and center within popular culture. In short, geek is the new cool. Yet the aesthetic of current geek-centric magazines does not reflect this new status and is often very poorly designed. I wanted a geek culture magazine that is fun to read and beautifully laid out, where all geeks would feel welcomed. What WIRED did for tech, I wanted Weekly Geek to do for geek culture.
Vibrant colors, beautiful photography, and well-considered negative space keep the layout exciting without feeling overwhelming. Typefaces were chosen not only for their readability and compatibility, but with a consideration of the audience and content. Knowing that there would be numerous mentions of movies, books, and TV shows, a modern-looking slab serif with a nice italic version was chosen for the body copy. Gotham was used for the logo and headlines, not only for its beauty, but when doing a geek magazine if you can reference Batman, you reference Batman.
Click on the buttons below the images to view a full size PDF version of the spreads and the digital version of the magazine. Interactive elements from the digital version work best when the PDF is downloaded and opened with Adobe Reader.