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THE BABY

 

This line of baby products features patterns and colors inspired by punk, post punk, and new wave music. The idea originated from my own experiences as a parent, wanting to find something cool for my baby’s nursery and being disappointed that there wasn’t anything out there that expressed my family’s personality.

 

The campaign centers around the idea that just because you have kids doesn’t mean that you need to let go of the things you love. To further emphasize the musical inspiration, the look book is modeled after a mix tape and the book and pattern swatches are housed inside of a cassette box.

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